Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Comércio varejista"
Now showing items 1-8 of 8
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An applied study of digital retail
2016-09-19In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast ... -
Coupon experimentation and the variables affecting redemption: the strategy of Amaro, a Brazilian fashion DNVB
2020-12-08Os varejistas de vestuário e calçados no Brasil estão pressionando por estratégias de venda inovadoras através de plataformas omnichannel para responder às necessidades de mudança dos clientes. AMARO, uma marca digitalmente ... -
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
2016-02-22As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ... -
Iguatemi: creating opportunities for international luxury brands in Brazil
2014-12-11The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be ... -
Implications of digital transformation related industry evolution on the strategy of Walmart, as an example of a U.S. grocery retailer
2019-09-30The thesis studies the evolution of the grocery retail industry in the United States and its impact on the strategy of established firms in that industry. It builds upon a set of strategic concepts and frameworks, most ... -
'The luxury market in Brazil: an analysis of its complexity'
2017-12-20The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ... -
New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva
2014-12-19Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ... -
The offline retail for Italian digital-native startups: threat or opportunity
2020-12-09In the last decade, the imminent death of the retail sector has often been predicted. However, quantitative studies demonstrate that this is not the case. Although a disruptive change is indeed in act in this segment, it ...
