Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Comércio eletrônico - Brasil"

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Analysis on challenges and strategies for logistics tech startups at Sino-Brazilian cross-border e-commerce market

Wang, Huang
2020-06-18

As the consequence of the rapid development of technology and popularity of Internet, cross-border e-commerce is a modern phenomenon that has been increasingly active since the 21st century, which is a new form of retail ...
From e-commerce to v-commerce: an empirical study on consumers acceptance in Brazil

Figliozzi, Erica
2018-12-07

Although Virtual Reality (VR) is considered to be one of the new technologies with the highest potentiality, especially in the retail field, research into customers’ acceptance and intentions to use this technology is ...
The market strategies alternatives of an e-business start-up in Brazil

Biondi, Charleyne
2012-04-24

The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and ...