Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Clientes - Fidelização"

Itens para a visualização no momento 1-2 of 2

Competing online: a netnographic study on twitch influencers

Uva, Domenico
2018-11-21

The research, through the analysis of four influencers and the interviews of their staff members aimed to outline the most successful strategies used in building strong personal brands and the related communities. After ...
Fighting customer churn rate: an exploration of customer defection in financial services

Ferreira, Fernando Lamounier
2019-05-20

Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...