Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Author "Rosa, Renata Ferreira da"

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Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch

Rosa, Renata Ferreira da
2016-02-22

As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...