Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Author "Lambret, Clémence Vignal"

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Social media crises in the organization: exploring management strategies through cases from France and Brazil

Lambret, Clémence Vignal
2016

The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in ...