Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Author "Henares, Henrique"

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Approach to corporate social responsibility management strategy: case comparison study of the United States Ford Motor Company and Germany’s BMW Group

Henares, Henrique
2020-06-05

This paper addresses the question, “How do major institutional differences between the USA and Germany explain the dissimilarities in the way Ford and BMW implement their CSR strategies?" This thesis aims to contrast the ...