Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Advisor "Zambaldi, Felipe"

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Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil

Ferrari, Victor Candeloro
2016-02-17

Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ...
The development of a scale to measure young millennials' motivations to get entertainment and information

Konstantyner, Isabela da Cruz Barreto
2020-02-03

According to an informal interview with the marketing manager of Nestlé in Europe, Fast Moving Consumer Goods companies are still struggling and spending a lot of time and money on researches to understand which are the ...
How to make FGV more attractive to international students: a consultancy project for EAESP

Tavares, Carolina Silva
2017-09-20

The internationalization of the higher education systems is key in the new globalized world, in order to form managers and citizens that are better able to work with different cultures and that can contribute to social ...