Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Advisor "Pereira, Luis Henrique"

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Cultural differences in the workplace: a comparative study between French and Brazilian workers

Prevost, Louis Dimitri Charles
2020-11-13

In the current context of globalization, workers from very different countries have come to work with each other. The study of intercultural workplace, and in particular the study of the characteristics of national cultures ...
Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy

Ishigai, Patricia Akemi
2020-04-27

O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ...