Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Advisor "Morgado, Maurício Gerbaudo"
Now showing items 1-8 of 8
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Country of origin effect: evidences from European consumers' of a Brazilian fashion brand
2016-12-20This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ... -
Dermocosmetics’ industry in Brazil and Germany: a comparison of consumer preferences between these countries
2018-06-08This work examines the industry of Dermocosmetics or Cosmeceuticals, with a focus on the female consumer behavior. The scope of this work is the Brazilian and German markets, given that these two countries are among the ... -
Exploring attitudes and behavioral intention of brazilian consumers towards fair trade and fair trade products
2015Global sales of FT products have been growing consistently in the last years. According to the FLO, they jumped from less than €1 billion in 2004 to around €5,5 billion in 2013. Although the movement is still beginning in ... -
French wine and the Brazilian consumer
2015-03-11In a more and more competitive international wine market, French exporters are looking at new markets to spread their activity. Brazil presents today a considerable potential market for wine, and it is very important for ... -
From e-commerce to v-commerce: an empirical study on consumers acceptance in Brazil
2018-12-07Although Virtual Reality (VR) is considered to be one of the new technologies with the highest potentiality, especially in the retail field, research into customers’ acceptance and intentions to use this technology is ... -
Music collecting behavior and experience in the streaming era in Brasil
2018-07-23This study examines music collecting behavior and experience in the streaming era. Twelve in-depth, qualitative interviews were carried out to explore the nature of analog music collecting in Brazil and to understand the ... -
Practices in social media in the travel education business
2014-12-19Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ... -
Zara’s brand perception: a comparative approach between Brazil and Spain
2018-01-10In this study, the author analyses the effects of country of origin and brand positioning on consumer’s brand perception and purchase intention of the brand ZARA. For the analysis, the author uses online survey to collect ...
