Listagem FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial por Título "How can augmented reality add value for companies: benefits and challenges of its application in marketing"
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How can augmented reality add value for companies: benefits and challenges of its application in marketing
2017-04-05The present study aims to gain a better understanding of the reasons influencing the use of AR applied in marketing. Besides its promising success in the literature, there is still a risk that Augmented Reality does not ...
