Listagem FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial por Título "Challenging the status quo - car ownership and the Generation Y: An analysis of the German market"
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Challenging the status quo - car ownership and the Generation Y: An analysis of the German market
2018-06-19Purpose – This work aims to identify how people of the Generation Y in Germany see the future of mobility with a special focus on car ownership. Furthermore, determinants influencing car ownership are analyzed and implications ...


