Browsing FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial by Subject "Merchandising de moda"

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An exploratory study of the U.S. consumer of African fashion

Mike, Seju Alero
2017-05-31

This study explores the U.S. (United States) market for clothing and apparel of African origin and design; primarily focusing on the consumer of these fashion items. It delves into the field of Marketing study with an ...
Impact of email marketing campaigns on e-commerce: a case study in the fashion industry

Kelly, Carlota Alvim Xavier
2018-06-22

OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: ...