Listagem FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial por Assunto "Marca de produtos – Marketing – Aspectos sociais"
Itens para a visualização no momento 1-1 of 1
-
The influence of gender stereotyping and issue advocacy in advertising on consumer sentiment
2020-06-29The purpose of this thesis is to explore the effect of the stimuli gender stereotyping and issue advocacy on consumer sentiment towards advertising and brand. In an experimental study, consumer groups are exposed to the ...
