Listagem FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial por Assunto "Identidade social"
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Como se faz um tijucano? Reflexões sobre consumo, identidade e masculinidade em um bairro carioca
2007The love of cariocas for the city of Rio de Janeiro is widely known. As well as the cariocas, there is another social group, called tijucanos, which the love for the neighborhood is peculiar. The Tijuca zone, known by its ... -
O consumo público de eventos esportivos: um olhar para além dos estádios de futebol
2014-01-23The present study investigated the public consumption of live sporting events inside and outside the scope of stadiums. The main goal of the study was to determine if the fan (supporter), perceives a relation of substitution ... -
Um estudo empírico sobre a construção da identidade social do consumidor de toy art
2009-12-21The objective of the present work is to understand how Toy Art consumer’s use their possession to build up their social identity, and also explore this consumption relationship by investigating the factors that trigger the ... -
A luta por uma identidade: uma etnografia sobre a subcultura de consumo de MMA
2011The purpose of this dissertation is to identify how the subculture belonging to the MMA influence in shaping the identity of their members, exploring the aspects related to the consumption as a vehicle for transmission of ...
