Browsing FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial by Subject "Empresas virtuais"
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Market entry of an innovative technology: the example of a new app on the Brazilian tourism market
2016-01-28The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: ...


