Browsing FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial by Author "Milhinhos, Patrícia Raquel Vasques"

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The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

Milhinhos, Patrícia Raquel Vasques
2015-12

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct ...