Listagem FGV EBAPE - Dissertações, Mestrado em Gestão Empresarial por Orientador "Caldieraro, Fabio"
Itens para a visualização no momento 1-4 of 4
-
Analytical analysis of consumption in Brazil
2016-01-29This thesis is an analytical analysis of consumption in Brazil, based on data from the Consumer Expenditure Survey, years 2008 to 2009, collected by the Brazilian Institute of Geography and Statistics. The main aim of the ... -
The influence of gender stereotyping and issue advocacy in advertising on consumer sentiment
2020-06-29The purpose of this thesis is to explore the effect of the stimuli gender stereotyping and issue advocacy on consumer sentiment towards advertising and brand. In an experimental study, consumer groups are exposed to the ... -
A influência das novas tecnologias de comunicação na necessidade de contatos presenciais entre vendedores e compradores
2018-10-26Objetivo – Este estudo pretende avaliar a influência das novas tecnologias de comunicação na necessidade de contatos presenciais entre vendedores e compradores. Metodologia – Foi realizada uma pesquisa de campo, com ... -
The power of certifications: how sustainability certifications impact the product preference in the brazilian juice market
2019-06-27Purpose – The purpose of this study was to investigate, in how far sustainability certifications impact the product preference in the Brazilian juice market. Design/methodology – Quantitative analysis was used applying ...
