Listagem FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração por Título "Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing"

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Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing

Teiking, Alina
2016-02-29

Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...