Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Subject "Marketing - Estudo de casos"

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Design industrial como fonte de vantagem estratégica: estudo de caso na indústria moveleira

Cardoso, Márcia Lousada
2006

This research was based on the lack of academic investigations which recognize industrial design as an strategic advantages source. It was chosen to adopt a wide approach, not common in administration researches, through ...
Os impactos da internacionalização e a construção do posicionamento estratégico das empresas brasileiras no cenário globalizado do marketing internacional

Roldão, Jorge Duarte Veiga
2001

The goal of this work is to identify the im pacts of the Brazilian intemationalization process resumed at the beginning of decade of ninety and the construction of the strategic positioning along ali ofhis historical cycles. ...