Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Author "Vasconcelos, Pattrisce Raymundo de"

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    • Fatores-chave de sucesso na adoção de aplicativos móveis de táxi 

      Vasconcelos, Pattrisce Raymundo de
      2014-10-29
      The research aims to investigate the key success factors in the adoption of mobile taxi applications (AMTs) by taxi drivers. Based on the Technology Acceptance model (DAVIS, BAGOZZI, WARSHAW, 1989), Diffusion of Innovation ...