Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Author "Schlechtriem, Maximilian"

Now showing items 1-1 of 1

The analysis of foreign market entry strategies on the basis of different cultural backgrounds and environments: a qualitative study characterising the differences and similarities of Brazilian and European firms

Schlechtriem, Maximilian
2016-01-28

Moving into a new and foreign market can be challenging, especially when such market has a different culture and working environment in comparison to the home market. Thus, it is of utter importance to adjust a company’s ...