Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Advisor "Caldieraro, Fabio"

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Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing

Teiking, Alina
2016-02-29

Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...
Information contagion in P2P lending markets: empirical evidence from China

Cheng, We Geng
2019-08-15

This study tests both information contagion and the rationality of investors in P2P lending markets and discusses who pay the burden for information contagion. This can be done by exploring the effect on Renrendai, which ...
Towards a public service motivation theory for Brazil

Brito, Dolores Teixeira de
2016-10-03

Although Public Service Motivation theory (PSM) has been widely studied since Perry’s 1996 seminal work, including studies in different countries, there are still gaps in the literature regarding the emergence of PSM (wright ...
"Why not together?" How different roles regulate inclination to participate in a peer-to-peer access-based market

Teixeira, Otávio Ferreira Borges
2016-12-15

This study is about markets (supply and demand) based on sharing, a type of exchange that is going through an innovation process. In an access-based market, people diminish the traditional way of buying and selling the ...