Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Advisor "Botelho, Delane"
Now showing items 1-4 of 4
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Conhecimento e afeto ecológico: antecedentes do consumo ecológico
2010-04-30Sustainable development is a multidimensional challenge with implications on all sectors of society. From the marketing point of view, building a significant green market can be of great importance in facing this challenge. ... -
How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones.
2009The influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To ... -
Programas e políticas públicas para o desenvolvimento de vínculos de negócios entre grandes empresas compradoras e pequenos fornecedores locais
2008Business linkages are characterized as relationships between large companies and small local suppliers, with benefits such as business increase among companies, costs reduction, and increase of the local economy with direct ... -
Publicidade televisiva de cerveja e ocorrência de acidentes de trânsito na cidade de Lima
2010-03-04Uma das características mais ressaltantes nos últimos anos é a variedade de publicidade com as quais as empresas produtoras de bebidas alcoólicas tratam de influenciar os consumidores para comercializar seus produtos. Neste ...
