Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por Título "The stakeholders‟ involvement in the process of building and maintaining a destination brand"
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The stakeholders‟ involvement in the process of building and maintaining a destination brand
2010-02-09A destination is a place that attracts visitors for a temporary stay to participate in tourism related activities or non- activities. Globalization, the increased number of travelers and the increased buying power have ...
