Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por Título "The price of a threat: how social identity threat influences price sensitivity"
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The price of a threat: how social identity threat influences price sensitivity
2018-09-18Traditional economic theory suggests that poor consumers are consistently more price sensitive than their wealthier counterparts. Recent research, however, indicates that various economic-related burdens, such as the cost ...
