Browsing FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas by Title "The impact of environmental cues on customers' quality perception and willingness to pay, and the moderating role of consumer mood and motives"
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The impact of environmental cues on customers' quality perception and willingness to pay, and the moderating role of consumer mood and motives
2016-12-16The literature shows that shopping environment has an impact on various consumer behaviors, and that favourable environmental cues are associated with higher customer’ quality perception and willingness to pay. I investigated ...
