Browsing FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas by Title "The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior"

Now showing items 1-1 of 1

The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior

Guerrero, Giuliana
2015-10-28

This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...