Browsing FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas by Title "Como ajudar a fidelizar clientes: o caso das lojas Quero Quero S. A . Filial de Santa Rosa - RS"
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Como ajudar a fidelizar clientes: o caso das lojas Quero Quero S. A . Filial de Santa Rosa - RS
2001Deep Changes in the consuming market are demanding a high level of competitive skills from all kind of companies, mainly those directed to sales of consumer goods. How to engage customers is a key factor, a competitive ...
