Browsing FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas by Subject "Marketing social"

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Atitude socialmente responsável ou estratégia comercial: o caso do pacto global

Ferreira, Débora Vargas
2008

The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination ...
Marketing social : a otica, a etica e sua contribuição para o desenvolvimento da sociedade brasileira

Gonçalves, Lopes
1991

Marketing as a social product, has been created, raised and spread alI over the world mainly as a tool to serve private, micro-economic, l?rofit, short run interests. Over the last twenty years,a steadly growing trend has ...