Browsing FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas by Subject "Marketing na internet"
Now showing items 1-4 of 4
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Comida di buteco' : o botequim, um pedaço da alma carioca, em uma iniciativa de construção de comunidade virtual de marca
2013-01-29O botequim é um estabelecimento que serve comida caseira, em porções generosas e a baixo custo, também servindo petiscos típicos e bebidas, isto num ambiente informal, com arquitetura e decoração típicas. Durante muito ... -
Engajamento do consumidor em uma comunidade virtual de marca
2014-12-18The objective of the research was the investigation of the consumer engagement in a virtual brand community, which considered L'Oréal Paris Brasil Facebook Fan Page as a context of observation. On this purpose, by a ... -
Escolha de canais de venda em comércio eletrônico
2005The electronic commerce has become a channel of advertising, commercialization and distribution of products and services, continuously increasing it¿s importance in terms of both physical and financial volumes, but still ... -
The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content
2015-12This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct ...
