Browsing FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas by Subject "Franquias (Comércio varejista) - Estudo de casos"
Now showing items 1-4 of 4
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Franquias sociais: minimizando riscos no investimento social
2004Over the last few years there has been a growing interest in social responsibility, both as concept and practice, as social problems emerge and as expectations increase as to contribute that the organizations can make as ... -
Gestão de conflitos no relacionamento entre franqueadores e franqueados: estudo de caso
2002The present dissertation studies the conflict in the relationship among franchisors and franchisees. A theoretical reference is presented, where franchisingfits in the marketing channels framework, as well as the most ... -
Gestão do relacionamento entre franqueadores e franqueados e o grau de maturidade da rede: estudo comparativo de casos no segmento de alimentação no mercado brasileiro
2014-02-10The franchise system has been receiving increasing attention in media oriented business due to its great development in Brazil and around the world, with a high rate of growth, as well as having a great potential to reach ... -
O Sistema de franquia na organização pública: o caso da Empresa Brasileira de Correios e Telégrafos
1999The purpose of this work is to describe the franchising system lU its general aspect inside the actual brazilian economical conjucture, which reduction in govemment spendings and privatization and public tender processes ...
