Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por Assunto "Difusão de inovações"

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Fatores relevantes na adoção e difusão de televisores conectados no Brasil: um estudo exploratório

Nascimento, Rodrigo Araujo do
2011

This study aims to raise the relevant factors - both positively and negatively - to the adoption and diffusion of connected televisions in Brazil. The goal is to develop and test a meta-model, generated from existing models ...
Market entry of an innovative technology: the example of a new app on the Brazilian tourism market

Piegsa, Adrian
2016-01-28

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: ...
Open innovation and the challenges of human resource management

Lenz, Sabrina
2014-05-22

This paper considers challenges of Human Resource Management (HRM) in Open Innovation processes. It examines which strategies managers used to overcome these problems in the case of the Brazilian Oil and Gas company ...