Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por Assunto "Comércio eletrônico"
Itens para a visualização no momento 1-20 of 24
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Análise comparativa de lojas de departamentos virtuais no Brasil
2002The present dissertation care is focused on the study of the virtual department stores¿ behavior, through the analysis of following parameters: site design and digital interface with the user, advertising and promotion, ... -
Can Brazilian Consumer Foresee Their Future Behavior During The Pandemic?
2021-07-23Objective - The objective of the study is to examine if the changes in consumer behavior brought about by the COVID-19 pandemic are permanent and if consumers can make predictions about their future consumption patterns. ... -
Comércio eletrônico: variáveis que influenciam a propensão à compra
2006Este estudo objetivou verificar a percepção do consumidor sobre a relação entre as variáveis independentes: uso de dados secundários não autorizados, percepção de invasão de privacidade, percepção de proteção de privacidade, ... -
Comportamento de compra dos consumidores num ambiente multicanal: o caso de um grande varejista brasileiro
2015-12-14In recent decades, retail has undergone several transformations. In particular, after the popularization of the internet, the role of physical and virtual channels have changed. These changes had a direct affect on the ... -
A construção da confiança na decisão da compra online
2017-11-23Purpose – This study aims to understand which attributes influence the creation of trust that leads to an online purchase. These attributes will be categorized between the features of the e-commerce and the costumers’ ... -
Escolha de canais de venda em comércio eletrônico
2005The electronic commerce has become a channel of advertising, commercialization and distribution of products and services, continuously increasing it¿s importance in terms of both physical and financial volumes, but still ... -
Fatores críticos de sucesso na corretagem de ações pela internet na visão do investidor: um estudo exploratório
2002The aim of this study is to investigate, under the perspective of the investor, the determinant factors for the success of the stock brokerage process over the Web, through financial portals in the Brazilian Internet. This ... -
Fidelização de clientes a livrarias virtuais: um modelo heurístico
2002The conventional commercial relationship between suppliers and customers has undergone a profound change as a result of the technological advances that have been made in electronic transactions, such as the Internet. These ... -
governo eletrônico como propiciador da reforma do estado: o caso do leilão reverso na web para licitação pública
2001A presente dissertação versa sobre o uso da Tecnologia da Informação e Comunicação aplicada aos processos de gestão pública à luz dos conceitos de eficácia, eficiência e accountabítlity. Para tanto, este estudo se funda ... -
The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content
2015-12This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct ... -
Impact of email marketing campaigns on e-commerce: a case study in the fashion industry
2018-06-22OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: ... -
The impact of picking success on customer purchasing behavior: an example of a Portuguese omni-channel retailer
2019-06-25Problem definition: Supermarkets and grocery stores in developed economies are discovering the internet as a new marketplace via online deliveries. This study reveals the consequences of a low picking success (ratio of ... -
Os impactos da internet no varejo automobilístico brasileiro
2001Still considerate an emergent technology for many of these companies, the Internet has incited importants transformations in commercialization, suppliment's logistics and distribution, organizational modelling, production ... -
Implantação de tecnologia de monitoramento remoto para e-service: um estudo exploratório
2002The purpose of this study is to define measures to increase customer satisfaction and company competitiveness using a remote monitoring technology, in an exploratory study of Alpha Elevator Company (nick name chosen to the ... -
Uma investigação empírico-exploratória acerca da rentabilidade dos clientes freqüentes e esporádicos no varejo eletrônico brasileiro
2003o presente estudo de caso investiga, empiricamente, a rentabilidade associada aos consumidores do varejo eletrônico de bens duráveis no Brasil. Para tal, o arcabouço teórico baseia-se em teorias rivais, notadamente as ... -
Um modelo exploratório para o processo de compra de MRO baseadas na internet Michelin Brasil
2001The present dissertation is intended to create a purchasing model of MRO (maintenance, repair and operations) based on the Internet, for Michelin in Brazil. Current1y, Michelin' s enterprise is part of a virtual community, ... -
Mudanças na natureza do comércio no mundo conectado através do e-commerce
2001The Internet has taken the world by storm. It has eliminated the barriers of technology, and unlocked the doors to electronic commerce and the 'Virtual Economy'. It has given us a glimpse into the future of 'Business' ... -
Ontologia para modelos de negócios de redes sociais na internet: um ensaio teórico-exploratório
2009-02-20Currently, a profusion of solutions called Web 2.0 and social networks is causing a major impact on the development of the Internet, comparing to the 'dot-com' era in terms of growth, investment and excitement. These ... -
A operação dos mercados de drogas ilícitas na darkweb
2018-12-20Objetivo: Compreender como funcionam os mercados de drogas na darkweb a partir da análise de seu modelo de negócios. Metodologia: Pesquisa de abordagem qualitativa e do tipo exploratória. A estratégia de investigação ... -
A percepção de privacidade do internauta brasileiro à luz da tipologia de Sheehan: uma análise exploratória
2012Advances in information technology, especially in the virtual world, while creating new opportunities for businesses and more convenience to users, also generates conflicting interests between these two parties, emerging ...
