Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por Assunto "Clientes - Contatos"
Itens para a visualização no momento 1-8 of 8
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A adoção das estratégicas de CRM e a fidelização do cliente
2003As relações comerciais observadas no início do século passado se baseavam no atendimento personalizado, em que cada cliente era recebido pessoalmente pelo dono da loja, que por sua vez conhecia a clientela e suas principais ... -
Analysis of the sales representatives' profile in DellEMC Rio de Janeiro through the Challenger Sale model
2017-04-28Sales panorama has been changing through the years and even more since the 2008 global crisis. Since then, companies started to demand more from the suppliers and their sales representatives; especially in more the complex ... -
Uma análise do discurso dos bancos à luz do conceito de lealdade em marketing de relacionamento
2011O objetivo deste trabalho é verificar se há ou não congruência entre a ideia de lealdade, manifestada no discurso dos bancos, e o seu conceito em marketing de relacionamento, identificando qual o sentido desse constructo ... -
Customer intimacy strategy in B2B technology businesses in Colombia
2015-10-28The main objective of this Thesis is to analyze Customer Intimacy Strategy in B2B technology businesses in Colombia and the variables that have a direct relationship with it like perception, trust and networking. And how ... -
Factors influencing supermarket store loyalty
2010-06-30This study focused the supermarket industry and its objective was to measure how much the existence of a program card loyalty in a supermarket, the customer loyalty to this program and the perception of value the customers ... -
O impacto da terceirização do call center em empresas de energia elétrica no Brasil
2006This dissertation seeks to recognize the impacts that outsourcing of the call center brings to firms of electrical energy in Brazil. For this research, two existing cases in the brazilian sector electric: i) case of Cemig, ... -
Mapeando os valores subjetivos dos gerentes de relacionamento em negociações bancárias
2012-12-27In the context of a very competitive market, having teams very well prepared and properly allocated is critical to the survival of businesses. This study aims to identify the repercussion on customer satisfaction and results ... -
Risco de abandono de relacionamento
2008This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important ...
