Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por autor "Rodrigues, Elaine Maria Tavares"

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Fidelização de clientes a livrarias virtuais: um modelo heurístico

Rodrigues, Elaine Maria Tavares
2002

The conventional commercial relationship between suppliers and customers has undergone a profound change as a result of the technological advances that have been made in electronic transactions, such as the Internet. These ...
A interação entre sistemas de informação e o trabalho no setor bancário no Brasil: uma análise estruturalista

Rodrigues, Elaine Maria Tavares
2008-08

This thesis had the objective of understanding in which conditions the process of interaction between the work and three information systems (IS) used in two banks in Brazil is developed. I studied how users, in work ...