Listagem FGV EBAPE - Escola Brasileira de Administração Pública e de Empresas por autor "Afonso, Carla Winter"

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A confusão no processo de escolha do consumidor

Afonso, Carla Winter
2010-03-26

Within the literature of Consumer Behavior and Decision Theory there is a considerable body of theory that analyzes negative feelings and negative reactions in the decision making process, concerning high and low involvement ...
Master in Bussiness Administration (MBA) versus Mestrado Profissionalizante em Administração (MPA): diferenças e similaridades

Afonso, Carla Winter
2005-05

This study had for objective to identify the similarities and differences between Executives Programs (Mestrado Modalidade Profissional) and Master in Business Administration (MBAs), specializations lato sensu. In order ...