Listagem FGV EESP - MPFE: Dissertações, Mestrado Profissional em Finanças e Economia por Título "The effect of price framing and customer experience in purchase decision: field experiment with a jewelry store"
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The effect of price framing and customer experience in purchase decision: field experiment with a jewelry store
2018-08-10Price promotions are a ubiquitous practice in the retail market and often consumers are overwhelmed by the variety of price schemes. Using a natural field experiment with a jewelry store, the present study tested the price ...
