Uso do Twitter em campanhas eleitorais: um estudo de caso

Abstract

Este estudo busca compreender como os políticos se apropriam dos novos meios de comunicação. Mais especificamente, pretende observar como o Twitter foi apropriado no período eleitoral e auxiliou o então candidato Jair Messias Bolsonaro a ser vitorioso.

Purpose - This study aims to analyze the influence of the formation and professional history of the executives, accumulated along their professional and life trajectory, in the behavior and performance in the direction of companies, having as reference the perspective of the Upper Echelons Theory. Methodology - Interviews with executives were conducted. The results of the research that, based on the texts by Hambrick and Mason (1984), current studies also consider CEO demographic characteristics, according to their role in conflict resolution between executives and teams, programs and relationships. social issues at various organizational levels. Findings - The interviews conducted proved Hambrick and Mason's theory that there are several factors / characteristics of executives that influence their decisions and the way they lead their teams. Research Limitations - The research was limited by the universe of Brazilian Mixed Economy Business Executives and other organizations. Practical Implications - The results of the work point to the statement that the education and life history of executives can, as predicted in theory, bring significant influence on their choices and strategic positioning, which can have impacts on company decisions. Social Implications - It is hoped that this work can be a contribution to executives or researchers on the subject and can help to build strategies based on their personal experiences. Originality - This is a research carried out within organizations to prove the current Theory presented.