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A realidade dos negócios na era digital no mercado brasileiro
(2002)
The Brazilian organizations have been using wide and intensely information and communication technologies to make possible the internal integration among their several areas and external with their vendors, clients and ...
Publicidade: comércio, cultura e profissão (parte inicial)
(2002)
The most overtly commercial dimension of society is often focused in the academia from an arrogant, pessimistic and shallow point of view. At the opposite side, it's seen through the optimistic, yet naïve, perspective, ...
Depois do estruturalismo, os desafios enfrentados pelo desenvolvimento brasileiro
(2002)
This work is divided in two major parts: firstly, there is a theorical study that emphasizes structuralism in Latin America, its crisis in the 80 s and a list of overlapping consensuses that deals with self-sustained ...
Pop-management: a literatura popular de gestão no Brasil
(2002)
In this survey, we investigate and analyze the phenomenon of pop-management literature, proposing a reflection about its role in the dissemination and legitimation of new ideas and practices in management. Pop-management ...
Sistemas locais de informação: subsídios à formulação, gestão e avaliação de políticas públicas relativas à qualidade de vida nas cidades
(2002)
The aim of this research is to analyze methodological, institutional and organizational aspects of local information systems as a resource to manage quality of life public policies in urban areas. Experiences from different ...
A perspectiva do consumidor frente ao comportamento ético empresarial - 2ª parte
(2002)
There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ...
O seguro de compromissos de planos de previdência privada
(2002)
This paper discusses the creation of an insurance mechanism for defined benefit pension plans in Brazil. A study of the international experience of insuring pensions emphasizes the difficulty of establishing a risk-based ...
Uma análise das propostas de reforma tributária recentes
(2002)
Em 1988 o Congresso Brasileiro promulgou uma nova Constituição que propiciava uma descentralização da arrecadação tributária entre os entes federativos. Apesar das profundas mudanças promovidas, a nova Constituição não foi ...
Uma avaliação da economia convencional ou abandonando-se o trade off eficiência equidade
(2002)
The aim of this research is to discuss the limits of walrasian economic analysis and to present an alternative view to it. The limits of the first are the assumptions of zero costs of transactions and norms and preferences ...
Teorias em estratégia
(2002)
Strategic management has rapidly evolved in the last 40 years both as an academic discipline and as a domain of specialized professional activity. Accompanying such development many theories were created to explain the ...











