Browsing FGV EAESP - Centros de Estudos by Title "Trading area: quantitative analisys and predictive models"

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Um estudo dos supermercados no Brasil: uma investigação sobre a demanda de mercado, a fatia de mercado e a área de influência

Parente, Juracy Gomes
2003

This work is built upon findings of previous studies1 conducted by the author, and aims to offer a contribution to the infant retail theory. We managaed to develop and operationalize the concepts of trading area, market ...