Listagem FGV EAESP - Centros de Estudos por Título "The impact of market orientation on financial performance: the Ford and Volkswagen automobile dealerships in Brazil"
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O impacto da orientação para o mercado sobre o desempenho financeiro: as concessionárias de veículos da Ford e Volkswagen
2005-11-24This report concerns a research about the Impact of Market Orientation on Financial Performance. It was undertaken a theoretical review and then a conceptual model was designed. The model was empirically tested with data ...
