Browsing FGV EAESP - Centros de Estudos by Title "Estratégias locais e globais na indústria automobilística brasileira"

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    • Estratégias locais e globais na indústria automobilística brasileira 

      Mariotto, Fábio L.; Brito, Luiz Artur Ledur; Ano, Fábio Hideki; Torre, Leonardo Felisoni
      2003
      This study characterizes the internationalization strategies of the world s large automakers, characterizes the strategies followed by their subsidiaries in Brazil and contrasts local and international strategies. Through ...