Browsing FGV EAESP - Centros de Estudos by Title "Consumer's perspective toward ethical firm behavior - last part"
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A perspectiva do consumidor frente ao comportamento ético empresarial (parte final)
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ...
