Listagem FGV EAESP - Centros de Estudos por Título "Consmer's perspective toward ethical firm behavior - 2nd Part"
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A perspectiva do consumidor frente ao comportamento ético empresarial - 2ª parte
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ...
