Browsing FGV EAESP - Centros de Estudos by Title "Componentes com marcas: modelo conceitual e investigação empírica do comportamento do consumidor"
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Componentes com marcas: modelo conceitual e investigação empírica do comportamento do consumidor
2010Previous studies have shown that some components are essential to the final product performance, for example Intel microprocessor and anti-adherent Teflon. Same as our examples, some of these components are branded, and ...


