Browsing FGV EAESP - Centros de Estudos by Subject "Política cultural"

Now showing items 1-2 of 2

    • Marketing da cultura e das artes: a dinâmica do consumo de produtos culturais 

      Limeira, Tânia Maria Vidigal; Gouveia, Maria Alice Machado
      2008
      The purpose of this research was to study the dynamics of the consumption of cultural products and to identify the key driving factors, like media, cultural marketing programs, and cultural polices, among others. The ...

    • Public and private art funding in Brazil 

      Durand, José Carlos Garcia
      2000
      Tax incentives to fuel corporate sponsorship for the arts have been introduced in many countries, during the 80's and 90's. Brazil is one of them. To better understand symbolic, political and economic interests involved ...