Browsing FGV EAESP - Centros de Estudos by Subject "Estratégia"

Now showing items 1-4 of 4

Estratégias de propaganda: como empresas brasileiras podem ganhar mercado na região do Mercosul

Fontenelle, Suzana de Medeiros
1997

This article attempts to identify advertising strategies which contribute to the performance of Brazilian firms doing business in the Mercosur region. First, advertising theories are presented with emphasis on models of ...
Planejamento estratégico de canais de marketing: uma aplicação ao franchising no Brasil

Souza, Ricardo Fasti de
2005-11-24

The purpose of this research is to collect data in order to develop a decision model that ex-plains the choice of franchising as a distribution strategy based upon the Transaction Costs Economics Theory.
O uso da tecnologia da informação no varejo brasileiro: um panorama na visão de especialistas e executivos

Marques, Érico Veras
2004

The competition in retailing has led companies to look for more efficiency in the business processes both in the internal environment and in the relationship with suppliers and consumers. The companies in this search for ...
Vantagem e desvantagem competitiva: os construtos e a métrica

Vasconcelos, Flávio Carvalho de
2004

Despite ubiquitous in strategy and related fields, the concept of competitive advantage continues to be under debate in the academy still lacking a precise and widely accepted definition. A manifestation of this situation ...