Browsing FGV EAESP - Centros de Estudos by Subject "Consumidores"
Now showing items 1-5 of 5
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O consumidor ambientalmente responsável
2012Pesquisa em foco: The environmentally responsible consumer in the business media: the production of guilt and redemption as merchandise - 2011. Pesquisadora: Professora Isleide Arruda Fontenelle -
Marcas próprias no Brasil: o alinhamento entre a gestão da cadeia de suprimentos e o consumidor final
2010The management of the private label supply chains must be aligned with the priorities of the final consumer, the last link of this chain, for the chain members to be successful. This research investigated this alignment ... -
A perspectiva do consumidor frente ao comportamento ético empresarial - 1ª Parte
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ... -
A perspectiva do consumidor frente ao comportamento ético empresarial - 2ª parte
2002There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ... -
A reação do consumidor frente à ruptura no varejo
2008Este artigo reporta o resultado de uma pesquisa sobre a reação de curto prazo do consumidor frente a ruptura. Na pesquisa, os autores investigam a relação entre a reação do consumidor frente à ruptura e diversas variáveis ...
