Browsing FGV EAESP - Centros de Estudos by Subject "Comportamento do consumidor"
Now showing items 1-14 of 14
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Attitudes toward credit and finances among college students in Brazil and the United States
2013-03Although research on credit card debt in developed countries has identified predictors of debt among college students, it is unknown whether these same predictors apply in emerging markets, such as Brazil. To examine this ... -
Componentes com marcas: modelo conceitual e investigação empírica do comportamento do consumidor
2010Previous studies have shown that some components are essential to the final product performance, for example Intel microprocessor and anti-adherent Teflon. Same as our examples, some of these components are branded, and ... -
Comportamento do consumidor em relação aos polos varejistas
2012Pesquisa em foco: Shopping centers ou polos varejistas de rua: comparando as preferências da baixa renda - 2011. Pesquisador: Professor Juracy Gomes Parente -
O consumidor ambientalmente responsável
2012Pesquisa em foco: The environmentally responsible consumer in the business media: the production of guilt and redemption as merchandise - 2011. Pesquisadora: Professora Isleide Arruda Fontenelle -
Determinantes comportamentais da propensão ao endividamento: análise da influência do gênero
2016-08O estudo analisou os determinantes comportamentais da propensão ao endividamento, avaliando as diferenças no gênero. Conforme a literatura, homens e mulheres diferem em suas decisões, sendo esses aspectos influenciados por ... -
The economic role of housework at retirement and personality traits: evidence from the United Kingdom
2014Housework is a crucial determinant of expenditure patterns at retirement by acting as a substitute for the purchase of market goods and services. In this paper we build on the literature about retirement behaviour by ... -
The effect of the information disclosure in the propensity of credit buying
2014The present study aimed to verify the effect of disclosure of credit terms in buying with in the propensity of individuals to consume this credit moderated by the debt literacy and the possibility of cash payment of the ... -
Um estudo sobre o valor e a reatância nas reações dos consumidores brasileiros frente ao recall de produtos
2008Responses of Brazilian consumers to product recall, both in terms of consumer satisfaction with the decision process and in terms of subsequent product choice behavior, are explored. A literature review on product recall ... -
Imagem corporativa e satisfação do cliente das companhias aéreas brasileiras
2005-11-24The customer orientation is not a recent philosophy in Marketing. However, some economic sectors are not sensitive to such trends, mainly in Brazil. Nowadays, the quality-marketing integration has become concrete in CSM - ... -
KAOS: um jogo sobre consumo e sustentabilidade
2020-11-26Jogo elaborado pela 21ª turma da disciplina Formação Integrada para Sustentabilidade, conduzida na graduação da FGV-EAESP. O jogo KAOS tem por objetivo conscientizar e gerar reflexões em quem joga sobre seus hábitos de consumo. -
O processo de decisão de compra aplicado ao comportamento do investidor
2015O presente trabalho tem por objetivo estabelecer as similaridades entre o processo de decisão de compra estudado pelo marketing e o processo decisório adotado pelos indivíduos quando estão diante da necessidade de investir, ... -
Resposta gerencial à ruptura: o efeito de compensações no comportamento do consumidor
2010Stockouts remain a significant retail problem. Progress has been limited, as estimates of stockout rates in the past forty years consistently averaged above 8 percent. Today, as in the past, managers must deal with customers ... -
A revolução do consumidor
2005-11-24This study aims at disclosing the roots of contemporary consumer culture. By emphasizing the relationship between consumption and cultural and political dimensions of social life, this analysis focuses on some processes ... -
O varejo de alimentos para consumidores de baixa renda no Brasil
2008Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this ...
