Browsing FGV CPDOC - Dissertações, Mestrado em História, Política e Bens Culturais by Subject "McCann-Erickson Brasil"

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A agência McCann-Erickson do Brasil: um estudo sobre a profissionalização do campo publicitário brasileiro (1935-1964)

Lopes, Patrícia Sunah de Negreiros
2016-04-28

The theme of this dissertation is professionalization in advertising. Specifically in Brazilian advertising, and taking into account that professionalization in this field was articulated with the expansion and consolidation ...